Media and Its Message
Media has become so powerful that it affects how our society can be overly dependent. “We buy what we are told to be good, after seeing thousands of advertisings we make our buying decisions based on what we saw on TV, newspapers or magazines to be a product we can trust and also based on what everyone else that we know is buying and their decision are also based on the media” (Rayuso). Our dependence on media could also affect our public opinion in the world around us. For example, “after the attacks of 911 the media gave a huge coverage of the event and exposed Osama guilty for the attack as they were told by the authorities. This shaped the public opinion to support the war on terrorism, the same happened with the war on Iraq. The problem is that if media received inaccurate information then the public opinion supported a wrong cause, this is the power of public opinion influence” (Rayuso). This is not only the dependence from media we see. Society also takes media to a more extreme level. While everything we experience shapes us as an individual that have the most influence over your choices and decisions. Advertisements target various audiences, depending on the product, but a lot of it is directed towards young adults. Teenagers often feel self conscious about appearance, their size, or their clothes. They also have the disposable income needed to purchase impulse goods like the new soda or the latest CD. Thus it is to the advantage of advertisers that they target these insecurities and need for acceptance, promising love and happiness the instant they purchase a given product (Burtina). While individuality is still important to young adults, it is just as important to have the latest computer or the new phone to keep up with their peers. Therefore, we can become so dependent on media that we alter the way we feel about ourselves and our lives.
We are living in a new and fascinating world. It is a world of constant technological innovation, a world where the culture is created by advertisements and information is accessible with the click of a button. It also plays a negative role in the lives of young children and influences the choices that we make in society and media tells us to buy different products or dress in a certain way that is currently the new cool thing. For that reason, everyone should try to limit the amount of media we use in order to control our own lives.
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